My Bloody Valentine

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My Bloody Valentine Biography

Like the Velvet Underground, Sonic Youth, and the Jesus & Mary Chain before them, My Bloody Valentine redefined what noise meant within the context of pop songwriting. Led by guitarist Kevin Shields, the group released several EPs in the mid-'80s before recording the era-defining Isn't Anything in 1988, a record that merged lilting, ethereal melodies of the Cocteau Twins with crushingly loud, shimmering distortion. Though My Bloody Valentine rejected ock & roll conventions, they didn't subscribe to the precious tendencies of anti- ock art-pop bands. Instead, they rode crashing waves of white noise to unpredictable conclusions, particularly since their noise wasn't paralyzing like the typical avant-garde oise rock band: it was translucent, glimmering, and beautiful. Shields was a perfectionist, especially when it came to recording, as much of My Bloody Valentine's sound was conceived within the studio itself. Nevertheless, the band was known as a formidable live act, even though they rarely moved, or even looked at the audience, while they were on-stage. Their notorious lack of movement was branded "shoegazing" by the British music press, and soon there were legions of other shoegazers -- Ride, Lush, the Boo Radleys, Chapterhouse, Slowdive -- that, along with the rolling dance-influenced Madchester scene, dominated British indie rock of the late '80s and early '90s. As shoegazing reached its peak in 1991, My Bloody Valentine released Loveless, which broke new sonic ground and was hailed as a masterpiece. Though the band was poised for a popular breakthrough, it disappeared into the studio and didn't emerge over the next five years, leaving behind a legacy that proved profoundly influential in the direction of '90s alternative rock.

Born in Queens, New York, Kevin Shields' family moved to Dubin, Ireland, when he was six years old. In his teens, he became obsessed with pop music, eventually playing in Complex with his childhood friend Colm O'Ciosoig. In 1984, Shields and O'Ciosoig formed My Bloody Valentine with vocalist Dave Conway and keyboardist Tina, taking their name from a slasher horror film. The group relocated to Berlin, where they released the Birthday Party-influenced EP This Is Your Bloody Valentine on the Tycoon label in 1985 to little notice. The following year, the band moved to London, where they added bassist Debbie Googe. By the summer, they had signed to Fever and had released the EP Geek!, which again was ignored. Later that year, the group moved to Kaledoscope Sound, releasing The New Record by My Bloody Valentine EP, which illustrated a Jesus & Mary Chain influence. The following year, the band moved to the Primitives' Lazy Records, releasing Sunny Sundae Smile early in the year. That EP was the first My Bloody Valentine record to mesh airy melodies with grinding guitars, but the two EPs that followed in 1987 -- Strawberry Wine and Ecstasy -- were more focused and acclaimed. Conway left the band by the end of the year and was replaced by vocalist/guitarist Bilinda Butcher, whose breathy vocals fit the group's evolving sound more appropriately.

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