Common
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Common (originally Common Sense) was a highly influential figure in ap's underground during the '90s, keeping the sophisticated lyrical technique and flowing syncopations of jazz-rap alive in an era when commercial gangsta rap was threatening to obliterate everything in its path. His literate, intelligent, nimbly performed rhymes and political consciousness certainly didn't fit the fashions of the moment, but he was able to win a devoted cult audience. By the late '90s, a substantial underground movement had set about reviving the bohemian sensibility of alternative rap, and Common finally started to receive wider recognition as a creative force. Not only were his albums praised by critics, but he was able to sign with a major label that guaranteed him more exposure than ever before.
Common was born Lonnie Rashied Lynn on the South Side of Chicago, an area not exactly noted for its fertile hip-hop scene. Nonetheless, he honed his skills to the point where -- performing as Common Sense -- he was able to catch his first break, winning The Source magazine's Unsigned Hype contest. He debuted in 1992 with the single "Take It EZ," which appeared on his Combat-released debut album, Can I Borrow a Dollar?; further singles &"Breaker 1/9" and "Soul by the Pound" helped establish his reputation in the hip-hop underground, although some critics complained about the record's occasional misogynistic undertones. Common Sense subsequently wound up on Ruthless Records for his 1994 follow-up, Resurrection, which crystallized his reputation as one of the underground's best (and wordiest) lyricists. The track &"I Used to Love H.E.R." attracted substantial notice for its clever allegory about ap's descent into commercially exploitative sex-and-violence subject matter, and even provoked a short-lived feud with Ice Cube. Subsequently, Common Sense was sued by a ska band of the same name, and was forced to shorten his own moniker to Common; he also relocated from Chicago to Brooklyn.
