BON JOVI CALLING ON FANS TO CELEBRATE THEIR HOMETOWNS DURING THEIR LOST HIGHWAY WORLD TOUR

Bon Jovi Loves My Town! Launches with User-Generated Fan Videos Competing for Chance to Be Featured on Band’s World Tour

(January 24, 2008) – For more than two decades, superstars Bon Jovi have rocked their way through countless towns from coast to coast, year after year, before a staggering 32 million fans worldwide. Along the way, the band has grown to appreciate and interact with their hordes of fans in each unique place, and they pay homage to every city and every one of those fans on their energetic new tune, “I Love This Town,” from the group’s #1 smash 2007 album, Lost Highway. To visually capture that song’s special feeling, the band is launching the Bon Jovi Loves My Town! contest, whereby fans can create and upload their own user-generated videos to http://www.bonjovilovesmytown.com for an incredible chance to be a part of Bon Jovi’s ongoing, globetrotting Lost Highway Tour. Videos that are selected--by both a panel of judges and the fans themselves--will be incorporated into the multi-million-dollar, big-screen video presentation of the song during the tour’s shows.

Bon Jovi is urging fans in every one of its upcoming tour markets to get creative and film short videos that show why they love their hometown—the people, places, icons and scenery that make it a special place. Submitted videos, which can contain anything except previously copyrighted material, will be hosted at http://www.youtube.com/bonjovilovesmytown, judged by an editing team, and voted on by the fans themselves. Multiple videos will be chosen and portions will be showcased in an ever-changing feature during Bon Jovi’s performances of “I Love This Town”—concerts that will be seen by thousands of fellow Bon Jovi fans across the globe. In addition, one lucky grand prize winner will receive two tickets to a Bon Jovi concert in their hometown, which they will enjoy from the stage. Meanwhile, ten second-place winners will get a signed copy of the band’s Lost Highway CD.