Alicia Keys' Fans Text To Support AIDS Fight
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Alicia Keys recently helped raise more than $40,000 for Keep A Child Alive via one of the first text message donation campaigns during a US concert tour, according to a press release.
During Keys' "As I Am" tour, the performer took a few moments out of each concert to show a clip from her film "Alicia in Africa: Journey to the Motherland" and encourage fans to donate $5 by text messaging the word 'ALIVE' to 90999.
The mobile giving campaign proved to be a viable fundraising channel for Keep A Child Alive's efforts to combat the African AIDS Pandemic. "Texting can provide a way to give at that instant when we are moved, rather than later when life takes over," Keys said in a statement.
The fundraising will continue as Keys integrates the mobile giving campaign into social networking channels including Facebook.
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