Kid Rock [ tickets ] is harnessing his hard-partying image by launching his own signature brew.

Dubbed American Badass Beer, the new beverage will premiere during the Detroit rocker's upcoming hometown engagement at Comerica Park, a two-night stand set for July 17 and July 18. The shows are part of Rock's in-progress tour behind his 2007 album, "Rock N Roll Jesus."

Described in a press release as an "American style lager," the soon-to-be-released beer initially will be available only at kiosks in Comcerica Park during Rock's back-to-back shows, and will be "rolling out in Michigan in the coming weeks, followed by a number of Midwest market openings," according to Drinks Americas Holdings, Ltd, the company doing the brewing.

Production of the drink will begin on the 4th of July, according to a press release.