Taylor Swift to design greeting card line

Taylor Swift has inked a deal with American Greetings Corp. to design a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings, according to a press release.

In the statement, the company said Swift will be working with its editorial and creative teams to develop a line of cards and products that reflect her personality and tell her stories. American Greetings' CEO Zev Weiss said, "[Taylor's] abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same--cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit!"

The new Taylor Swift greeting card collection, which will arrive in stores and online in the spring of 2010, will be sold through American Greetings' retail partners throughout the US, Canada, Mexico, Australia, New Zealand, the United Kingdom and on US military bases worldwide.

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