Briefly: Springsteen, Berry, McClinton, SFX

The NAACP gave Bruce Springsteen a humanitarian award on Sunday (12/4), the Associated Press reported.

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AP also reported that Chuck Berry earned a Kennedy Center Honor on Sunday (12/3). The ceremony will air on Dec. 27 on CBS.

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Delbert McClinton will release his next album, "Nothing Personal," on March 6. The album features a duet with Iris DeMent

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"Live! At the Fillmore," featuring acts performing at San Francisco's Fillmore auditorium, will air on syndicated television beginning Dec. 29.

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The language of public relations is still fun on occasion:

SFX, the world's leading producer and promoter of live entertainment, announced today that it has agreed in principle [italics ours] with The Coca-Cola Company to form a marketing alliance that will designate Coca-Cola as the official non-alcoholic, non-malt beverage of SFX in North America. [What it lacks in catchiness, it makes up for in specificity.] ...

"We are pleased The Coca-Cola Company recognizes the unique benefits of live entertainment as a platform through which to connect directly with consumers," said Paula Balzer, president of marketing for SFX. [This part is just fun to say out loud:] "At SFX, we believe 'It's better live,' and starting today we are very happy to tell the world it's even better live when you are enjoying an event with a Coca-Cola product in your hand!"

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