Family Values Organizers Forge Plans For 2000
With two successful runs already in the books, the people behind the Family Values Tour say that they are preparing to roll out the event again in the fall. Tour organizers said a Family Values bill for 2000 would not be announced until late spring at the earliest, and that the length and style of the tour would remain largely intact.
''I think conceptually we want the production values to stay very, very high, with great sound and light,'' said John Scher of Metropolitan Entertainment, which co-produces the tour with The Firm and Korn . ''The concept is there, we've realized it twice, and we intend to continue that.''
Paul Katsis of The Firm credited the tour's success to the idea behind it.
''The concept of the tour is about being up to date with trends in music and providing what kids today really want to see. That's been the key..There's no question we've tried to concentrate on indoor arena shows and bringing them to a higher level of entertainment.'' Aspects unique to the Family Values tour, according to Katsis, include having each of the bands play on the large main stage and encouraging each outfit to develop their own stage set.
''The idea is for all bands to share the same size stage and have the same opportunity with lights and scenic and to give the audience a full show,'' Katsis said. ''It's a unique idea, because usually--whether it's Lollapalooza or Ozzfest--the baby bands get 10 feet of stage, the medium bands get 20 and the big bands get 30.
''The first year we had a DJ in between bands, [last] year we showed videos. The one thing that's consistent is that we've tried to create an atmosphere. From start to finish there's something going on, in between bands, inside the hall, it's been different each year.
Last year's 27-date outing grossed $10 million and drew 303,000 spectators. In what's rapidly becoming a tradition, a Family Values disc is expected out this spring, along with a long-form video. The disc will likely feature live and hard-to-come-by tracks such as Limp Bizkit 's cover of Jane's Addiction's ''I Would For You,'' as well as songs from fellow tour members Filter , The Crystal Method , Primus , Staind, Mobb Deep, Ja Rule, and Method Man & Redman.
The 1999 Family Values Tour came hot on the heels of this year's Woodstock fiasco, which ended in riots, fires and the scapegoating of the harder acts on the bill such as Limp Bizkit. Woodstock's troubles led some pundits to forecast similar difficulties for Family Values.
Besides holding a stake in Family Values, Metropolitan's Scher was a co-producer of Woodstock. ''We knew going in that the grown-ups and people in charge would look at [Family Values] with a more tainted view, but we thought the kids would come through and keep it trouble-free,'' Scher said. ''And it was trouble-free.''
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