The promotional machine is already humming for the Nov. 15 release of "Confessions on a Dance Floor," Madonna [ tickets ]'s new album.

A clip of "Hung Up," the album's debut single, has emerged as a ring tone sold through Virgin Mobile, MTV.com and VH1.com, and the song is also featured in an advertisement for the new Motorola/iTunes cellphone.

The full "Hung Up" single is set for release on Oct. 17, according to Warner Bros. Records, and Madonna is also scheduled to make her first TV appearance in support of the album on that date, when she visits MTV's "TRL" to introduce the song's music video.

MTV will debut the new Madonna documentary "I'm Going to Tell You a Secret" on Oct. 21, and other airings are planned for MTV sister networks VH1 and Logo. According to a press release, "'Secret' tells the story of the artist's journey on and offstage during her recent 'Re-Invention' Tour and shows an artist at the peak of her creative powers while she balances the joys of work, family, friends and her spiritual journey."

Madonna's label is billing "Confessions on a Dancefloor" as a return to her club roots, and the artist said in a press release that the album is "about having a good time straight through and non-stop. I want people to jump out of their seats."
Madonna recorded the album, which she co-produced and co-wrote with Stuart Price, earlier this year in London. Price served as the musical director on Madonna's 2001 "Drowned World" and 2003 "Re-Invention" tours.

"This is music that just comes naturally to her," Price said in a press release. "The songs flowed very quickly. Madonna was interested in capturing the moment because, when all is said and done, it's that instinctive joy of rhythm and movement that comes across best on the dance floor."

According to Warner Bros., all of the tracks on "Confessions on a Dancefloor" seamlessly flow together "in a classic dance club format."