Kenny Chesney [ tickets ] will launch his new clothing line, Blue Chair Bay, Aug. 31 at the MAGIC Marketplace apparel show in Las Vegas, according to a press release. Chesney will kick off his latest venture with an invitation-only concert Sept. 1 at Las Vegas' Hard Rock Hotel.

The Blue Chair Bay line--described in a press release as a vintage brand of ageless, simple, laid-back styles for men and women--will include T-shirts, khakis, shorts and button-down shirts "with the feel of that shirt that you've had forever." Chesney reportedly was closely involved in the design process and also named a few items after friends.

The non-traditional exhibition booth for Chesney's clothing line--a vintage Airstream trailer--will be a first for the MAGIC apparel show. Blue Chair Bay also will host a Corona-sponsored happy hour Aug. 31 from 4-6 p.m. at the Airstream.